Windows Phone 8 launch is make-or-break moment for Nokia, says analyst - coxthared

On Wed, Nokia and Microsoft are once more pickings the stage in collaboration to launch Nokia's second-generation Windows Phones. Based on Windows Phone 8, they will give birth a new start screen, dual-nucleus processors and improved cameras.

For Nokia, the launch of its first smartphones based along Windows Phone 8 is a make-or-break moment, and it is massively important to Microsoft atomic number 3 well, according to Ben Wood, director of explore at CCS Insight.

"The gainsay that Microsoft faces with the timing of the plunge is that it risks being sunken out past the loud noise generated by iPhone 5. That is going to beryllium a gainsay for Microsoft and its licensees, the well-nig important of which is Nokia," aforementioned Wood.

The next iPhone is expected to be launched on Sept. 12, spell a Nokia event scheduled for Wed will see the launch of at any rate two new phones, the Lumia 920 and Lumia 820, according to rumors.

Rumors likewise say the Lumia 920 volition have a 1.5GHz plural-core processor and a 4.5-inch display with a resolution of 1280 away 720 pixels. The Lumia 820 is expected to take up a slightly small 4.3-in screen, but the same resolution.

The Finnish telephone maker is also expected to put an 8-megapixel camera in the Lumia 920, and to brand it PureView, a name first seen happening the Nokia 808, which runs the Symbian OS.

An 8-megapixel camera would disappoint some people, since the Nokia 808 has a 41-megapixel television camera. "The forthcoming of photography volition be about how you use pixels, optics and image processing together," Nokia's Damian Dinning same on Twitter. "PureView is about blending optics, pixels and image processing in brand-new and different ways to allow you to do things you other cannot," he added.

Images of the putative new phones and accessories including a wireless charger have been published past Twitter account evleaks.

"The phones pauperism to have a wow-constituent, which generates the rather buzz that Samsung, Apple and others have been able to generate with new phone launches," said Wood. "If it fails to get that reaction at the time of the announcement, that does not bode advisable for the future tense of the portfolio."

The success of Nokia's phones will also count on users winning Windows Phone 8 to heart.

One of the most important red-hot features in Windows Phone 8 is the revised start screen. The new adaptation of the start screen out gives users Sir Thomas More flexibility and control over how the live tiles look and wreak. The user interface allows users to change the size of a tile between small, medium (the current sized) and plumping.

Smartphones supported the recent version of Microsoft's OS can be equipped with HD screens, multi-core processors, NFC and microSD plug-in slots, which will help the platform overtake its competitors on the hardware anterior.

When Nokia entered the Windows Sound blank, development of the afoot version of the OS had already started. Being more involved in the development of Windows Telephone set 8 will allow the company to develop improve products, according to Nokia.

Patc the companion has differentiated its existing products with design and unusual apps, Nokia thinks it can do a great deal better than that, CEO Stephen Elop said earlier this year.

In 2010, Nokia's smartphone gross sales averaged well o'er 20 million per quarter. While the overall market has grown importantly Nokia sold only 10.2 meg smartphones during the second quarter this year, and nearly of those were motionless based on Symbian.

But for Nokia to grow its Windows Phone sales, which it needs to do by many millions, IT needs more just new high-remainder devices, according to Francisco Jeronimo, explore manager at IDC.

The Lumia 610

"It is very measurable to see a wider choice of smartphones based on Windows Phone at a frown price point. Nokia has started growing the portfolio and lowering the Leontyne Price with the Lumia 610 and 710, but more than more is needed. Android only started to acquire when a wider choice became available," said Jeronimo.

Most recently week, Samsung became the first to launch a smartphone based on Windows Phone 8. The ATIV S has a 4.8-in HD Super AMOLED display. Powered by a 1.5GHz dual-core processor, the phone is 8.7 millimeters gelatinlike with NFC integrated and can access the Internet over HSPA+ networks at 42M bps.

The Samsung device was the archetypal in a big lineup of parvenu hardware that's future day with Windows Phone 8, reported to Microsoft. HTC and Huawei are also expectable to launch smartphones supported Microsoft's new OS in the just about future.

Send news tips and comments to mikael_ricknas@idg.com

Source: https://www.pcworld.com/article/461079/windows_phone_8_launch_is_makeorbreak_moment_for_nokia_says_analyst.html

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